Sender Reputation: Your sender reputation is a critical factor. If you have a history of sending valuable and relevant content, your emails are more likely to land in inboxes. Conversely, a poor reputation, often due to spam complaints or a high bounce rate, can harm your deliverability.
Email Content: The content of your emails matters. Overly promotional or spammy content can trigger spam filters. Ensure your emails are well-crafted, relevant, and free of excessive sales pitches or deceptive elements.
Recipient Engagement: The level of engagement with your emails plays a vital role. High open and click-through rates signal to email providers that your content is wanted. Low engagement, on the other hand, can result in emails being filtered as spam.
List Quality: The quality of your email list matters. Sending emails to outdated or purchased lists can lead to high bounce rates and spam complaints. Maintain a clean and up-to-date list of engaged subscribers.
Authentication and DKIM/SPF Records: Proper email authentication through DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) records is crucial. It helps prove the legitimacy of your emails and prevents spoofing.
IP and Domain Reputation: The reputation of your sending IP address and domain is monitored by email providers. Shared hosting, for example, can lead to issues if other users on the same IP engage in spammy practices. A dedicated IP can offer more control over your reputation.
By carefully managing these factors, you can improve your email deliverability and ensure that your messages reach their intended recipients.
Our skilled RepHero monitor team is ready to helpBuilding and keeping a good email sending reputation all comes down to using opt in data and sending content people want see and click from the inbox. In short "play by the rules"
Get live reportsIf any changes happens on your sending domain or IP, good or bad, you will get an update by email, messenger client showing the status so you are not in the dark and able to take quick action.
Email certificationsmySMTP deliverability assistants will guide you through all DNS configurations for RDNS, DKIM, SPF, DMARC and more.
Feedback LoopsOur feedback loops are your direct link to understanding how recipients engage with your emails. They provide invaluable insights by reporting spam complaints, helping you enhance sender reputation and fine-tune your email marketing strategy.