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Privacy and Cookie Policy for SMTP.dk (Updated 2025)

This policy explains how SMTP.DK ApS ("SMTP.dk", "we", "us") processes personal data and uses cookies in connection with our services and platforms.

By using our website and services, you accept this policy, including our processing of personal data and use of cookies in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR).


1. Data Controller and Contact Information

1.1 Data Controller
SMTP.DK ApS is the data controller for the processing of your personal data:

SMTP.DK ApS
Refshalevej 163A, 1432 Copenhagen K
CVR: 29849439
Phone: +45 20 880 880
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

1.2 Our Responsibility
We process your information lawfully, fairly, and transparently. We ensure that your data is only used for relevant purposes and not stored longer than necessary.


2. Processing of Personal Data

2.1 Use of the Website Without Registration

You can use our website without providing personal data. Please note, however, that we use cookies (see section 4).

2.2 When You Register for Services or Contact Us

We collect and process information to:

  • Deliver requested services

  • Improve and support our services

  • Comply with legal requirements

We may process the following data:

  • Name, address, email, phone number

  • Company name, VAT number, country

  • Login credentials, order history, subscription status

  • IP addresses and domains linked to your account

  • Messages and inquiries

We only process data that is necessary for the stated purposes.

2.3 Email Services and Recipient Lists

When using our SMTP server and sending emails on your behalf, we process:

  • Recipient name and email address

  • Subject line and email content

  • Delivery and open statistics (if tracking is enabled)

This data is used solely for:

  • Sending and delivery error handling

  • Technical support

  • Legal compliance (e.g., invoicing)

We do not share this data with third parties without your prior consent.

2.4 Newsletters and Communication

You may opt-in to receive our newsletter. You can unsubscribe at any time via a link in each email. We track open and click rates to improve relevance.

2.5 Use of Data Processors

We only use trusted data processors who comply with applicable legislation. Data is hosted and processed within the EU/EEA or under valid legal transfer mechanisms.

2.6 Data Retention

  • Inactive accounts are deleted after 12 months with prior notice

  • Log data related to email traffic (from/to and metadata) is deleted after 30 days

  • Other data is deleted once the purpose has been fulfilled

2.7 Consent and Legal Basis

We collect your consent where required, e.g., for marketing. Other processing may be based on contracts, legal obligations, or legitimate interest.

You may withdraw your consent at any time by contacting us.


3. Your Rights

You have the following rights:

  • Access to your personal data

  • Correction of inaccurate data

  • Deletion of data no longer required

  • Objection to certain types of processing, such as marketing

  • Data portability – to transfer your data to another provider (if applicable)

To exercise your rights, contact us (see section 1).

If you are dissatisfied with our handling of your personal data, you may file a complaint with the Danish Data Protection Agency at www.datatilsynet.dk or phone +45 33 19 32 00.


4. Cookies

We use cookies to improve the user experience, analyze traffic, and support website functionality.

Read more in our Cookie Policy.


We regularly update this policy to reflect changes in legislation or best practices. The current version is always available at smtp.dk.