Email Campaign Privacy – What Marketers Need to Know (and Do)
Email Privacy: More Than a Checkbox Your email list is one of your most powerful marketing tools,but it comes with serious responsibilities. In today’s landscape of spam filters, privacy laws, and increasing consumer skepticism, how you collect, use, and protect subscriber data can directly impact your brand’s reputation and performance. This guide, powered by mySMTP, […]
Try our brand new email tester to get your score
Once, a Stamp on the Envelope Was Enough In the old analog world, we sent physical letters for more than 100 years based on a stamp with a value indicating the letter’s weight, size, and the physical distance the letter had to travel to reach the recipient.At the post office, the stamp was marked with […]
2025 Email Compliance: New Rules from Big Email Providers
2025 Email Compliance:New Rules from Big Email Providers Email delivery is evolving—and fast. In 2025, major inbox providers like Microsoft (Outlook), Google (Gmail), and Yahoo are rolling out stricter requirements for bulk and business senders. If your emails don’t meet these new standards, you could find yourself buried in the spam folder—or blocked entirely. To […]
Digital Prepping: How to Secure Your Email Infrastructure in an Uncertain World
Digital Prepping: How to Secure Your Email Infrastructure in an Uncertain World In a time of increasing digital instability, geopolitical tension, and growing dependence on large global cloud providers, taking control of your email infrastructure has never been more important.We call it Digital Prepping – making sure your business stays connected, compliant, and resilient, no […]
Build Trust with a Strong Knowledge Base
Build Trust with a Strong Knowledge Base At mySMTP, we believe trust is built not just through great service, but through transparency, support, and shared knowledge. That’s why we’ve created a dedicated Knowledge Base filled with both simple answers and in-depth technical guidance — all in one place. Whether you’re new to SMTP or a […]
Microsoft (Hotmail & Outlook) first to require all 3 certifications
New Microsoft Requirements for Email Senders Email authentication is becoming more critical than ever, and Microsoft is tightening its security measures for high-volume senders. If your domain sends over 5,000 emails per day, these new requirements will impact your email deliverability. mySMTP is here to help you navigate these changes and ensure compliance. What’s Changing? […]
Spring into Email Success: Optimize Your email campaigns with mySMTP
Spring into Email Success: Optimize Your SMTP Mailings with mySMTP As the seasons change and spring arrives, it’s the perfect time to refresh your email marketing strategies. With increased activity and shifting engagement patterns, businesses can fine-tune their SMTP mailings for better results. mySMTP offers the tools and expertise to help you clean your email […]
How to Optimize SMTP Settings for Better Deliverability
How to Optimize SMTP Settings for Better Deliverability When it comes to email marketing, transactional emails, or any kind of automated email communication, ensuring that your messages reach the inbox rather than the spam folder is critical. Optimizing your SMTP (Simple Mail Transfer Protocol) settings plays a crucial role in achieving better deliverability. This guide […]
Do You Need to Warm Up Your Domain?
Do You Need to Warm Up Your Domain? When sending email campaigns or switching to a new domain or IP, domain warming becomes critical. It’s not just a fancy buzzword—it’s a vital step to ensure your emails land in inboxes and not in spam folders. Let’s explore why domain and IP warming are essential, how […]
Understanding SMTP Bounce Codes
Understanding SMTP Bounce Codes and Messages for Effective Email Delivery When an email fails to reach its recipient, it’s often due to what’s known as an “email bounce.” Bounce codes provided by Simple Mail Transfer Protocol (SMTP) offer insight into the reason for each delivery failure. With this guide, you can better understand bounce codes […]
