How to Troubleshoot the SMTP Server

How to Troubleshoot the SMTP Server SMTP (Simple Mail Transfer Protocol) is essential for sending emails. However, issues with the SMTP server can disrupt email communication. Troubleshooting SMTP problems is crucial for ensuring smooth email delivery. This guide explains how to troubleshoot common SMTP issues effectively. Common SMTP Server Issues Before troubleshooting, it’s essential to […]

How to Reduce Email Bounce Rates

How to reduce email bounce rates Tips and strategies for success In the world of digital marketing, email campaigns are a cornerstone of effective communication. However, achieving the desired impact from your email campaigns requires more than just crafting engaging content. One critical metric to keep an eye on is your email bounce rate. A […]

Gmail and Yahoo demanding new email certification rules 1Q 2024

Gmail has introduced new measures to reduce unwanted emails for users, effective from February 1, 2024. Currently, you might encounter the “bounce apocalypse” as dormant or inactive Gmail accounts are being removed from their servers. Bounce messages, including phrases like “inactive mailbox” and “disabled mailbox,” will be bounced back to your email marketing system. This presents […]