Deliverability

AI and email today: What’s already changed — and what comes next 

AI

AI and email today: What’s already changed — and what comes next 

AI is moving fast. 
In some areas, extremely fast. 

In a short time, we have gone from experimental AI-created visuals to visuals that are good enough for real marketing, real products, and real brands. Text, translation, data analysis, and automation have all improved at a remarkable pace. 

But email is different. 

Email is not just about creativity or speed. It is about trust, reputation, and consistency. That makes email infrastructure one of the most interesting places to apply AI — not as a replacement, but as an enhancement to existing systems. 

At mySMTP, we see AI as a practical tool that is already changing how professional email sending works — and will continue to do so over the next 12–24 months. 

 

AI Didn’t Change the Need for mySMTP — It Made It More Important 

AI has made it easy to create email content. Anyone can now generate subject lines, copy, images, and entire campaigns in minutes. 

That creates a challenge: 

  • More emails are being sent 
  • Inbox providers are more strict than ever 
  • Small mistakes can scale quickly 

Because of this, delivery quality matters more, not less. 

mySMTP helps manage: 

  • Authentication (SPF, DKIM, DMARC) 
  • Sender reputation 
  • Sending patterns and pacing 
  • Complaint handling 
  • Inbox trust 

AI helps by supporting better decisions before and around sending, not by replacing the sending infrastructure itself. 

 

How AI Already Helps Businesses Like Ours 

Even today, AI is quietly improving professional email operations in several practical ways: 

  • Analysing large volumes of sending data 
  • Detecting unusual patterns humans would miss 
  • Improving consistency across campaigns 
  • Reducing avoidable deliverability mistakes 

The biggest changes, however, are still ahead. 

 

What’s Coming Next (12–24 Months) 

Smarter Reputation Prediction 

Today, many senders only notice reputation problems after something goes wrong: 

  • Open rates drop 
  • Bounce rates increase 
  • Messages start getting blocked 

AI makes it possible to spot problems earlier. 

By analysing past sending behaviour, complaint signals, traffic patterns, and provider feedback, AI can: 

  • Detect early warning signs 
  • Highlight risky behaviour before inbox providers react 
  • Suggest changes while reputation is still healthy 

This shifts deliverability from reacting to problems to preventing them. 

 

AI-Assisted Warm-Up Strategies 

Warming up IPs and domains is still one of the most misunderstood parts of email sending. 

AI can improve this by: 

  • Adjusting warm-up speed based on real engagement 
  • Increasing or slowing volume automatically 
  • Detecting when it is safer to pause or continue 

Instead of fixed warm-up schedules, senders will see adaptive warm-ups based on real-world responses from inbox providers. 

The result is safer scaling, faster growth, and fewer reputation issues. 

 

Adaptive Sending Pace Suggestions 

Inbox providers often slow down delivery — sometimes without clear explanations. 

AI helps mySMTP: 

  • Detect delivery slowdowns earlier 
  • Connect slowdowns with sudden traffic spikes or content changes 
  • Recommend better sending pace automatically 

Instead of pushing until problems appear, sending can adjust smoothly to what inbox providers accept. 

This is especially useful for: 

  • High-volume transactional email 
  • Time-sensitive messages 
  • Platforms sending on behalf of many customers 

 

Clearer Feedback Loop Insights 

Feedback Loops (FBLs) have existed for years, but they are often hard to understand and difficult to use at scale. 

AI can turn this data into: 

  • Clear explanations of why complaints happen 
  • Grouping complaints by type 
  • Easy-to-understand trends over time 

Instead of only seeing complaint numbers, senders gain insight into: 

  • Which messages trigger complaints 
  • Which audiences are more sensitive 
  • Which changes actually reduce complaints 

This makes feedback data useful — not just technical. 

 

From Data to Understanding 

The real improvement isn’t automation. 

It’s clarity. 

AI helps turn: 

  • Raw logs into insights 
  • Signals into decisions 
  • Data into prevention 

mySMTP remains the execution layer — stable, compliant, and predictable. 
AI adds understanding — helping teams make better choices earlier. 

 

The Bottom Line 

AI will not fix deliverability on its own. 
AI will not bypass inbox providers. 
AI will not replace solid infrastructure. 

What it does is help serious senders: 

  • Make fewer mistakes 
  • React sooner 
  • Scale more safely 
  • Understand reputation instead of guessing 

At mySMTP, we see AI as a natural step forward in professional email sending — not hype, but better control. 

AI improves decisions. mySMTP delivers them. 

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