There are some general things that need to be in place for your emails to arrive safely to the recipients, here we describe some basic features that should always be in order. At the same time, we offer consultants assistance in getting your email sending universe optimized as we have done since 2007.

Email certifications

Sending emails is not an easy business if you want to reach the inbox.  A lot of things has to be optimized to meet the mail box providers requirements for delivering your emails.

Alone in the EU the GDPR has made it clear for all senders, that data without opt in and permission from receivers has no chance to reach the inbox.
Also the free mail universe wants you to make sure the basic email certifications

• SPF
• DKIM
• DMARC

are added to your sending domains DNS records. We see lot of bounces on the delivery statistics if not.

Feedback Loops

To process Feedback Loops from the major is another crucial discipline.  If a person with a Hotmail account marks a mail as spam which is a complaint, the feedback loop sends an email for you to process, so this person is unsubscribed from your list.
Around 20 of these FBLs has to be considered to sign up to for each IP and domain used to send out your emails.