{"id":2312,"date":"2026-11-05T10:17:05","date_gmt":"2026-11-05T10:17:05","guid":{"rendered":"https:\/\/www.mysmtp.blog\/?p=2312"},"modified":"2026-11-05T10:44:42","modified_gmt":"2026-11-05T10:44:42","slug":"introducing-floopr-email-feedback-loop-intelligence","status":"publish","type":"post","link":"https:\/\/www.mysmtp.blog\/2026\/11\/05\/introducing-floopr-email-feedback-loop-intelligence\/","title":{"rendered":"Introducing Floopr: email feedback loop intelligence."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2312\" class=\"elementor elementor-2312\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40cd868 e-flex e-con-boxed e-con e-parent\" data-id=\"40cd868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b372e86 elementor-widget elementor-widget-html\" data-id=\"b372e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<html lang=\"en\"><head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>Introducing Floopr \u2014 Email Feedback Loop &amp; Blacklist Monitoring | mySMTP Blog<\/title>\n<meta name=\"description\" content=\"mySMTP introduces Floopr (floopr.io): a European platform that normalizes feedback loop complaints, blacklist listings and Google Postmaster signals, attributed to the sending IP, domain and campaign. 30-day free test.\">\n<link rel=\"canonical\" href=\"https:\/\/floopr.io\/\">\n<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n{\"@type\":\"BlogPosting\",\"headline\":\"Introducing Floopr: Email Feedback Loop Intelligence from mySMTP\",\"description\":\"Floopr is a new platform from mySMTP that combines feedback loop complaints, blacklist monitoring and Google Postmaster signals, attributed to the sending IP, domain and campaign.\",\"datePublished\":\"2026-10-29\",\"author\":{\"@type\":\"Organization\",\"name\":\"mySMTP\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"mySMTP\",\"url\":\"https:\/\/mysmtp.com\"},\"about\":{\"@type\":\"SoftwareApplication\",\"name\":\"Floopr\",\"url\":\"https:\/\/floopr.io\",\"applicationCategory\":\"BusinessApplication\"}},\n{\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"What is Floopr?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Floopr is an email feedback loop and blacklist monitoring platform from mySMTP. It normalizes complaint reports from mailbox providers into one event model and attributes them to sending IPs, domains and campaigns.\"}},\n{\"@type\":\"Question\",\"name\":\"What is an email feedback loop (FBL)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A feedback loop is a programme where a mailbox provider sends the sender a per-complaint report, usually in ARF format, each time a recipient marks a message as spam.\"}},\n{\"@type\":\"Question\",\"name\":\"Does every mailbox provider offer FBL data?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Yahoo\/AOL, Microsoft, Signal Spam and Validity run documented loops. Gmail only publishes aggregate rates through Postmaster Tools, and providers such as GMX, Apple iCloud and Fastmail offer nothing to senders.\"}},\n{\"@type\":\"Question\",\"name\":\"Is Floopr free to try?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. The Free Test covers up to 300 monitored IPs or domains for 30 days, with no card required.\"}},\n{\"@type\":\"Question\",\"name\":\"Does Floopr send email?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Floopr is monitoring only.\"}}]}]}\n<\/script>\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Space+Grotesk:wght@400;500;600;700&family=JetBrains+Mono:wght@400;500;600&display=swap');\nbody{margin:0;padding:20px;background:#f8fafd;font-family:'Space Grotesk',system-ui,-apple-system,sans-serif;color:#121b29;line-height:1.6}\n.mp{--g:#00a24f;--g2:#30b270;--gd:#008a43;--ink:#121b29;--body:#565e69;--mute:#7b8490;--bg:#f8fafd;--card:#fcfdfe;--sub:#f5f8fb;--line:#e2e6eb;--tint:#ebf5f4;--tline:#a5ddc4;--amber:#b7791f;\n max-width:1040px;margin:0 auto;background:var(--bg);border:1px solid var(--line);border-radius:24px;overflow:hidden;font-family:'Space Grotesk',system-ui,sans-serif;color:var(--ink);line-height:1.6;\n *{box-sizing:border-box}\n\n \/* top nav 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.logo{margin-right:auto}.btn{width:100%}}\n @media(max-width:480px){body{padding:10px}}\n}\n<\/style>\n<\/head>\n<body>\n<article class=\"mp\">\n\n\n\n<div class=\"header\">\n \n <h1>Introducing <em>Floopr<\/em>: email feedback loop intelligence.<\/h1>\n <div class=\"subtitle\">A new platform from mySMTP that turns scattered complaint reports and blacklist alerts into one clear, attributed view of your sending reputation.<\/div>\n <div class=\"meta\"><span>Announcement<\/span><span>29 October 2026<\/span><span>9 min read<\/span><span>Beta<\/span><\/div>\n<\/div>\n\n<div style=\"padding:0 30px 40px;background:var(--bg);text-align:center\">\n <img decoding=\"async\" src=\"https:\/\/www.mysmtp.blog\/wp-content\/uploads\/2026\/11\/floopr-logo-white-bg-2.png\" alt=\"Floopr by mySMTP logo\" width=\"760\" style=\"display:block;width:100%;max-width:760px;height:auto;margin:0 auto\">\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">The Announcement<\/div>\n <h2>Meet Floopr<\/h2>\n <p class=\"desc\">Built in Europe. Operated by mySMTP. Live today in early access.<\/p>\n <p>Today we are opening the doors to <a href=\"https:\/\/floopr.io\">Floopr<\/a>, a new platform from the mySMTP team with one job: helping senders understand <strong>who is complaining, where reputation is changing, and why it matters<\/strong>.<\/p>\n <p>Floopr monitors feedback loop (FBL) complaints, sending IPs and domains, blacklist listings and Google Postmaster signals in one place, so you can spot changes in your email deliverability and investigate the sources behind them. Instead of juggling provider portals, ARF emails and CSV exports, you get one normalized stream of events you can filter, attribute and act on.<\/p>\n <div class=\"grid four\" style=\"margin-top:20px\">\n  <div class=\"card\"><div class=\"big\">5<\/div><div class=\"val\">documented FBL routes<\/div><p class=\"sub\">real per-complaint ARF sources<\/p><\/div>\n  <div class=\"card\"><div class=\"big\">1<\/div><div class=\"val\">aggregate-only provider<\/div><p class=\"sub\">Gmail: rates, not copies<\/p><\/div>\n  <div class=\"card\"><div class=\"big\">7<\/div><div class=\"val\">named coverage gaps<\/div><p class=\"sub\">providers that offer nothing back<\/p><\/div>\n  <div class=\"card\"><div class=\"big\">1<\/div><div class=\"val\">normalized event model<\/div><p class=\"sub\">same schema from every source<\/p><\/div>\n <\/div>\n <div class=\"banner\">\n  <div class=\"ic\"><svg width=\"20\" height=\"20\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2.5\" viewBox=\"0 0 24 24\"><path d=\"M5 13l4 4L19 7\"><\/path><\/svg><\/div>\n  <div><h4>Start with a 30-day Free Test<\/h4><p>Watch Tower features on up to 300 IPs or domains for 30 days. No card required. Floopr is monitoring only: it never sends email on your behalf.<\/p><\/div>\n <\/div>\n <div class=\"ctarow\"><a class=\"btn\" href=\"https:\/\/floopr.io\/auth?mode=signup\">Start Free Test<\/a><a class=\"btn alt\" href=\"https:\/\/mysmtp.com\">Explore mySMTP.com<\/a><\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">The Problem<\/div>\n <h2>Six providers, six formats, no correlation<\/h2>\n <p class=\"desc\">Complaint data exists. It just does not arrive in a usable shape.<\/p>\n <p>Every mailbox provider reports differently, and blocklists report differently again. By the time you connect the dots by hand, throttling or foldering may already have started. Floopr's value is <strong>correlation and normalization<\/strong>, not another pile of raw reports.<\/p>\n <div class=\"grid\">\n  <div class=\"card\"><div class=\"lbl\">Today \u00b7 scattered<\/div><div class=\"chips\"><span>Gmail \u00b7 CSV<\/span><span>Yahoo \u00b7 ARF<\/span><span>Microsoft \u00b7 SNDS<\/span><span>Validity UFL \u00b7 Loop<\/span><span>Signal Spam \u00b7 Mailbox<\/span><span>Apple \u00b7 PDF<\/span><\/div><p class=\"sub\">6 providers, 6 formats, no correlation.<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">With Floopr \u00b7 the flow<\/div><p class=\"sub\"><strong>1 Collect<\/strong> every provider feed, one inbox<br><strong>2 Normalize<\/strong> 6 formats into one schema<br><strong>3 Attribute<\/strong> to your IP, domain, campaign<br><strong>4 Alert<\/strong> only when it matters<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">Complaint spike \u00b7 sample alert<\/div><div class=\"big\" style=\"color:#ef4444\">0.42%<\/div><p class=\"sub\">+240% vs 7-day baseline \u00b7 4 providers agree<br><span class=\"mono\">news.acme.io \u00b7 185.12.44.9 \u00b7 aug-newsletter<\/span><\/p><\/div>\n <\/div>\n <p class=\"note\">Illustrative demo data.<\/p>\n <h3>Why Floopr<\/h3>\n <div class=\"grid two\">\n  <div class=\"card\"><div class=\"val\">Combine complaints and blacklists<\/div><p class=\"sub\">Feedback loop complaints and blacklist monitoring land in the same place, on the same assets, on the same timeline, instead of two tools that never talk to each other.<\/p><\/div>\n  <div class=\"card\"><div class=\"val\">Normalize every source<\/div><p class=\"sub\">Floopr maps everything into one consistent model of identity, provider, category and timestamp.<\/p><\/div>\n  <div class=\"card\"><div class=\"val\">One reputation score <span class=\"badge y\">planned<\/span><\/div><p class=\"sub\">A normalized Floopr Reputation Score summarises complaint health, blacklist status and provider trends, with the contributing signals always visible behind it.<\/p><\/div>\n  <div class=\"card\"><div class=\"val\">Know what to do next<\/div><p class=\"sub\">Reports are grouped by IP, domain, provider and campaign, as far as the provider and your mail headers supply them, so you can see where to act.<\/p><\/div>\n <\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">The Dashboard<\/div>\n <h2>A taste of the real dashboard<\/h2>\n <p class=\"desc\">One of several dashboard views, filled with made-up data. Every number, domain and IP below is fictional.<\/p>\n <div class=\"score\">\n  <svg viewBox=\"0 0 100 100\"><circle cx=\"50\" cy=\"50\" r=\"40\" fill=\"none\" stroke=\"#e5e7eb\" stroke-width=\"10\"><\/circle><circle cx=\"50\" cy=\"50\" r=\"40\" fill=\"none\" stroke=\"#16a34a\" stroke-width=\"10\" stroke-linecap=\"round\" stroke-dasharray=\"211 251\" transform=\"rotate(-90 50 50)\"><\/circle><text x=\"50\" y=\"52\" text-anchor=\"middle\" font-size=\"24\" font-weight=\"700\" fill=\"#1a1a1a\" font-family=\"Inter,sans-serif\">84<\/text><text x=\"50\" y=\"66\" text-anchor=\"middle\" font-size=\"9\" fill=\"#6b7280\" font-family=\"Inter,sans-serif\">\/ 100<\/text><\/svg>\n  <div style=\"flex:1;min-width:220px\"><div class=\"lbl\">Floopr Reputation Score \u00b7 sample<\/div><div class=\"sc\">Healthy <span class=\"badge gr\" style=\"vertical-align:middle\">\u22123 pts \/ 7 days<\/span><\/div><p class=\"sub\" style=\"margin-top:6px\">Normalized from your complaint feed and blacklist monitoring. It is Floopr's own score, not a Gmail, Yahoo or Microsoft score, and no provider endorses or publishes it.<\/p><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n  <thead><tr><th>Contributing signal<\/th><th>Reading<\/th><th class=\"c\">Weight<\/th><\/tr><\/thead>\n  <tbody>\n   <tr><td>Complaint health<small>24h rate across all monitored identities<\/small><\/td><td>0.11%<\/td><td class=\"c\">30%<\/td><\/tr>\n   <tr><td>Blacklist status<small>185.24.10.4 on a public DNSBL<\/small><\/td><td><span class=\"badge r\">1 listed<\/span><\/td><td class=\"c\">25%<\/td><\/tr>\n   <tr><td>Yahoo \/ AOL complaint trend<small>vs. the account's own 7-day baseline<\/small><\/td><td>+38%<\/td><td class=\"c\">15%<\/td><\/tr>\n   <tr><td>Microsoft status<small>JMRP volume flat, SNDS colour green<\/small><\/td><td><span class=\"badge\">Stable<\/span><\/td><td class=\"c\">10%<\/td><\/tr>\n   <tr><td>Domain reputation<small>news.acme.io, no negative movement<\/small><\/td><td><span class=\"badge\">Good<\/span><\/td><td class=\"c\">10%<\/td><\/tr>\n   <tr><td>IP reputation<small>185.24.10.4, complaints then listing<\/small><\/td><td><span class=\"badge y\">Degrading<\/span><\/td><td class=\"c\">10%<\/td><\/tr>\n  <\/tbody><\/table><\/div>\n <div class=\"grid\">\n  <div class=\"card\"><div class=\"lbl\">Complaint rate<\/div><div class=\"val\">0.11%<\/div><p class=\"sub\">\u22120.03 vs previous<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">FBL events (24h)<\/div><div class=\"val\">2,530<\/div><p class=\"sub\">+184<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">Identities<\/div><div class=\"val\">18<\/div><p class=\"sub\">+2<\/p><\/div>\n <\/div>\n <h3>Provider signals and recent FBL events<\/h3>\n <div class=\"grid two\">\n  <div class=\"tbl-wrap\" style=\"margin:0\"><table><thead><tr><th>Provider<\/th><th class=\"c\">Events<\/th><th class=\"c\">Rate<\/th><\/tr><\/thead><tbody>\n   <tr><td>Yahoo \/ AOL<\/td><td class=\"c\">1,248<\/td><td class=\"c\">0.09%<\/td><\/tr><tr><td>Microsoft (SNDS)<\/td><td class=\"c\">874<\/td><td class=\"c\">0.14%<\/td><\/tr><tr><td>Validity UFL<\/td><td class=\"c\">312<\/td><td class=\"c\">0.21%<\/td><\/tr><tr><td>Signal Spam<\/td><td class=\"c\">96<\/td><td class=\"c\">0.04%<\/td><\/tr><\/tbody><\/table><\/div>\n  <div class=\"tbl-wrap\" style=\"margin:0\"><table><thead><tr><th>Time<\/th><th>Source<\/th><th>Type<\/th><\/tr><\/thead><tbody>\n   <tr><td class=\"mono\">09:42<\/td><td class=\"mono\">185.24.10.4 \u00b7 Yahoo<\/td><td><span class=\"badge r\">abuse<\/span><\/td><\/tr><tr><td class=\"mono\">09:31<\/td><td class=\"mono\">185.24.10.9 \u00b7 Validity<\/td><td><span class=\"badge r\">abuse<\/span><\/td><\/tr><tr><td class=\"mono\">09:12<\/td><td class=\"mono\">185.24.11.2 \u00b7 Microsoft<\/td><td><span class=\"badge\">not-spam<\/span><\/td><\/tr><tr><td class=\"mono\">08:40<\/td><td class=\"mono\">185.24.11.7 \u00b7 Signal Spam<\/td><td><span class=\"badge r\">abuse<\/span><\/td><\/tr><\/tbody><\/table><\/div>\n <\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">The Intelligence Chain<\/div>\n <h2>From a single complaint to the action that protects your sending<\/h2>\n <p class=\"desc\">Feedback loops and blacklist monitoring are placed on one timeline so the sequence is visible.<\/p>\n <div class=\"chain\">\n  <div class=\"card\"><div class=\"row\"><span class=\"mono\" style=\"color:#16a34a\">01<\/span><span class=\"badge\">Live<\/span><\/div><b>Complaint signal<\/b><p class=\"sub\">A recipient marks a message as spam. The provider's loop returns a per-complaint report tied to your sending identity.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><span class=\"mono\" style=\"color:#16a34a\">02<\/span><span class=\"badge\">Live<\/span><\/div><b>Reputation deterioration<\/b><p class=\"sub\">Complaint volume for that IP, domain or source moves above its own baseline.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><span class=\"mono\" style=\"color:#16a34a\">03<\/span><span class=\"badge\">Live<\/span><\/div><b>Blacklist event<\/b><p class=\"sub\">A listing on the same asset is placed on the same timeline as the complaint movement.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><span class=\"mono\" style=\"color:#16a34a\">04<\/span><span class=\"badge gr\">Observed<\/span><\/div><b>Deliverability impact<\/b><p class=\"sub\">Throttling, foldering, rejections: shown where observable, the rest labelled unverified.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><span class=\"mono\" style=\"color:#16a34a\">05<\/span><span class=\"badge b\">Action<\/span><\/div><b>Recommended action<\/b><p class=\"sub\">Pause a stream, isolate a customer, review a campaign, request delisting. One prioritised step instead of five open tabs.<\/p><\/div>\n <\/div>\n <div class=\"banner n\"><div><h4>Correlation, stated carefully<\/h4><p>A complaint spike that precedes a listing on the same IP is shown as a sequence with timings, not as a causal claim. You get the evidence and the ordering; the conclusion stays yours.<\/p><\/div><\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">Attribution<\/div>\n <h2>Not \"73 complaints\": which IP, which customer, which campaign<\/h2>\n <p class=\"desc\">A complaint count tells you something is wrong. Attribution tells you where to act.<\/p>\n <div class=\"attr\">\n  <div class=\"card\">\n   <div class=\"ct\"><svg width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"3\"><\/circle><\/svg>Reputation change on 185.24.10.4 - attributed<\/div>\n   <div class=\"ar\"><div class=\"h\"><span class=\"k\">Sending IP<\/span><span class=\"v\">185.24.10.4 \u00b7 62 of 73<\/span><\/div><div class=\"track\"><i style=\"width:85%\"><\/i><\/div><\/div>\n   <div class=\"ar\"><div class=\"h\"><span class=\"k\">Customer \/ account<\/span><span class=\"v\">acct_4821 \u00b7 Northbound \u00b7 58<\/span><\/div><div class=\"track\"><i style=\"width:79%\"><\/i><\/div><\/div>\n   <div class=\"ar\"><div class=\"h\"><span class=\"k\">Campaign \/ source<\/span><span class=\"v\">aug-newsletter \u00b7 51<\/span><\/div><div class=\"track\"><i style=\"width:70%\"><\/i><\/div><\/div>\n   <div class=\"ar\"><div class=\"h\"><span class=\"k\">Mailbox provider<\/span><span class=\"v\">Yahoo \/ AOL \u00b7 44<\/span><\/div><div class=\"track\"><i style=\"width:60%\"><\/i><\/div><\/div>\n   <p class=\"note\">Illustrative demo data. Counts are complaints out of 73.<\/p>\n  <\/div>\n  <div class=\"card\">\n   <div class=\"ct\"><svg width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\"><rect x=\"4\" y=\"3\" width=\"16\" height=\"18\" rx=\"2\"><\/rect><path d=\"M9 8h6M9 12h6M9 16h3\"><\/path><\/svg>An operational layer for ESP abuse teams<\/div>\n   <ul class=\"checks\">\n    <li><svg width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"><\/path><path d=\"M9 12l2 2 4-4\"><\/path><\/svg><span>Isolate the sending customer creating reputation risk before it reaches your shared pools.<\/span><\/li>\n    <li><svg width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"><\/path><path d=\"M9 12l2 2 4-4\"><\/path><\/svg><span>Hand your abuse desk evidence per account: complaint counts, timings, providers and listings on one record.<\/span><\/li>\n    <li><svg width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"><\/path><path d=\"M9 12l2 2 4-4\"><\/path><\/svg><span>Feed suppression and throttling decisions from the same normalized event your dashboard shows.<\/span><\/li>\n    <li><svg width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"><\/path><path d=\"M9 12l2 2 4-4\"><\/path><\/svg><span>Keep per-customer history so an account's pattern is visible, not just today's incident.<\/span><\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n <h3>Slice complaint data the way your sending is structured<\/h3>\n <div class=\"chips\"><span>Sending IP<\/span><span>Sending domain<\/span><span>Mailbox provider<\/span><span>Complaint category<\/span><span>Timestamp<\/span><span>Campaign \/ source<\/span><span>Trend window<\/span><\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">FBL Coverage<\/div>\n <h2>Exactly who your complaints come from, and who gives nothing back<\/h2>\n <p class=\"desc\">Only providers that run a documented feedback loop produce per-complaint events. Every group is labelled so nothing looks like coverage it is not.<\/p>\n <div class=\"banner\"><div><h4>Did you know\u2026<\/h4><p>Gmail, Microsoft and Yahoo together handle the majority of the world's consumer email, typically 60\u201380% of consumer inboxes depending on geography and audience. Coverage of those three decides most of what you can actually see.<\/p><\/div><\/div>\n <div class=\"grid\" style=\"margin-top:16px\">\n  <div class=\"card\"><div class=\"row\"><div class=\"val\">Yahoo \/ AOL<\/div><span class=\"badge\">Documented FBL<\/span><\/div><div class=\"chips\"><span>ARF \u00b7 3 sources<\/span><span>Yahoo Mail<\/span><span>AOL<\/span><\/div><p class=\"sub\">Public self-service programme (CFL), enrolled per DKIM signing domain.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><div class=\"val\">Microsoft<\/div><span class=\"badge\">Documented FBL<\/span><\/div><div class=\"chips\"><span>JMRP \u00b7 6 sources<\/span><span>Outlook.com<\/span><span>Hotmail<\/span><span>Live<\/span><span>MSN<\/span><\/div><p class=\"sub\">JMRP returns complaint copies per IP. SNDS reputation and volume data is planned.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><div class=\"val\">French ecosystem<\/div><span class=\"badge\">Documented FBL<\/span><\/div><div class=\"chips\"><span>ARF \u00b7 1 source<\/span><span>Signal Spam<\/span><\/div><p class=\"sub\">Orange, SFR and La Poste run no standalone self-service loop. Signal Spam is the single route to French consumer complaint data.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><div class=\"val\">Aggregators<\/div><span class=\"badge\">Documented FBL<\/span><\/div><div class=\"chips\"><span>Validity Universal FBL \/ Everest<\/span><\/div><p class=\"sub\">One commercial enrolment is the route to several mailbox groups that closed their own loops, including Comcast, La Poste, Libero \/ Virgilio and Seznam.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><div class=\"val\">Any ARF loop<\/div><span class=\"badge\">Documented FBL<\/span><\/div><div class=\"chips\"><span>RFC 5965<\/span><\/div><p class=\"sub\">Point an existing loop at your Floopr email and it is parsed like a native source.<\/p><\/div>\n  <div class=\"card\"><div class=\"row\"><div class=\"val\">Aggregate-only<\/div><span class=\"badge y\">Aggregate only<\/span><\/div><div class=\"chips\"><span>Gmail \/ Workspace<\/span><span>Postmaster Tools<\/span><\/div><p class=\"sub\">Daily complaint rates per domain. No per-message copies exist, so no recipient-level action is possible.<\/p><\/div>\n <\/div>\n <div class=\"card\" style=\"margin-top:12px\"><div class=\"row\"><div class=\"val\">No FBL offered \u00b7 7 sources<\/div><span class=\"badge gr\">No public feed<\/span><\/div><div class=\"chips\"><span>United Internet (GMX, WEB.DE, mail.com)<\/span><span>Apple iCloud Mail<\/span><span>Orange \/ Wanadoo (Signal Spam only)<\/span><span>Charter \/ Spectrum<\/span><span>Fastmail<\/span><span>Zoho Mail<\/span><span>Naver \/ Daum<\/span><\/div><p class=\"sub\">These providers return nothing directly to senders. Floopr names the blind spot instead of implying coverage.<\/p><\/div>\n <h3>Coverage map by market<\/h3>\n <p class=\"sub\" style=\"margin-bottom:10px\">The big three dominate globally, but the local remainder is where your blind spots live. The bar shows roughly how much of each market Floopr can observe today.<\/p>\n <div class=\"tbl-wrap\"><table>\n  <thead><tr><th>Market<\/th><th>Big-3 share<\/th><th>Local mailboxes and gaps<\/th><th>Floopr visibility<\/th><\/tr><\/thead><tbody>\n  <tr><td>\ud83c\uddfa\ud83c\uddf8 United States<\/td><td>~75\u201385%<\/td><td>Apple iCloud, regional ISPs<small>Apple iCloud returns nothing to senders<\/small><\/td><td><div class=\"bar\"><i style=\"width:80%\"><\/i><\/div><small>~80%<\/small><\/td><\/tr>\n  <tr><td>\ud83c\uddec\ud83c\udde7 United Kingdom<\/td><td>~80%<\/td><td>BT\/Sky (Yahoo-hosted), Apple<small>Apple and some ISP brands unmeasured<\/small><\/td><td><div class=\"bar\"><i style=\"width:80%\"><\/i><\/div><small>~80%<\/small><\/td><\/tr>\n  <tr><td>\ud83c\udde9\ud83c\uddea Germany<\/td><td>~45\u201355%<\/td><td>GMX + Web.de ~30\u201340%<small>United Internet runs no feedback loop at all<\/small><\/td><td><div class=\"bar\"><i style=\"width:50%\"><\/i><\/div><small>~50%<\/small><\/td><\/tr>\n  <tr><td>\ud83c\uddeb\ud83c\uddf7 France<\/td><td>~55\u201365%<\/td><td>Orange, SFR, Free, La Poste<small>Reported only via Signal Spam \/ Validity<\/small><\/td><td><div class=\"bar\"><i style=\"width:65%\"><\/i><\/div><small>~65%<\/small><\/td><\/tr>\n  <tr><td>\ud83c\udde9\ud83c\uddf0 Nordics<\/td><td>~80\u201390%<\/td><td>Telenor, Telia, Get (no FBL)<small>Telco mailboxes have abuse desks, no loops<\/small><\/td><td><div class=\"bar\"><i style=\"width:85%\"><\/i><\/div><small>~85%<\/small><\/td><\/tr>\n  <tr><td>\ud83c\uddee\ud83c\uddf9 Italy<\/td><td>~65\u201375%<\/td><td>Libero, Virgilio, PEC<small>Libero\/Virgilio only through Validity UFL<\/small><\/td><td><div class=\"bar\"><i style=\"width:75%\"><\/i><\/div><small>~75%<\/small><\/td><\/tr>\n  <tr><td>\ud83c\uddea\ud83c\uddf8 Spain &amp; LATAM<\/td><td>~70\u201380%<\/td><td>Terra, UOL, Locaweb<small>Telef\u00f3nica and Brazilian ISPs publish nothing<\/small><\/td><td><div class=\"bar\"><i style=\"width:75%\"><\/i><\/div><small>~75%<\/small><\/td><\/tr>\n  <tr><td>\ud83c\udde8\ud83c\uddff Czechia<\/td><td>~50\u201360%<\/td><td>Seznam (email.cz) ~30%+<small>Complaints arrive only via Validity<\/small><\/td><td><div class=\"bar\"><i style=\"width:60%\"><\/i><\/div><small>~60%<\/small><\/td><\/tr>\n  <tr><td>\ud83c\uddef\ud83c\uddf5 Japan &amp; Korea<\/td><td>~40\u201355%<\/td><td>Yahoo! Japan, Naver, Daum<small>Korean mailboxes are whitelist-only, no feed<\/small><\/td><td><div class=\"bar\"><i style=\"width:45%\"><\/i><\/div><small>~45%<\/small><\/td><\/tr>\n <\/tbody><\/table><\/div>\n <p class=\"note\">Share figures are public industry estimates of consumer mailbox mix and vary by audience, age group and B2B\/B2C split. Treat them as planning guidance, not measurement. Provider support and access requirements differ: some loops require domain or IP verification, and source counts are indicative of programmes Floopr can ingest, not a guarantee of enrolment for every sender.<\/p>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">Data Layer<\/div>\n <h2>Complaint and reputation signals, deliberately not everything<\/h2>\n <p class=\"desc\">Floopr's territory is complaint and sender reputation intelligence. The data layer can expand into adjacent sources, but it is not becoming a generic all-in-one deliverability toolbox. Everything is labelled by what exists today and what is planned or possible.<\/p>\n <div class=\"grid four\">\n  <div class=\"card\"><span class=\"badge\">Core<\/span><div class=\"val\" style=\"margin-top:10px\">Feedback loops<\/div><p class=\"sub\">Per-complaint ARF reports from documented programmes, normalized into one event model.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge\">Core<\/span><div class=\"val\" style=\"margin-top:10px\">Blacklist monitoring<\/div><p class=\"sub\">Listing status for monitored IPs and domains, correlated with complaint movement.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge\">Core<\/span><div class=\"val\" style=\"margin-top:10px\">Google Postmaster<\/div><p class=\"sub\">Aggregate Gmail spam rates, authentication pass rates and delivery errors as an early-warning trend.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge y\">Planned<\/span><div class=\"val\" style=\"margin-top:10px\">Microsoft SNDS \/ JMRP<\/div><p class=\"sub\">Per-IP complaint copies plus Microsoft's own volume and reputation colouring.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge gr\">Possible<\/span><div class=\"val\" style=\"margin-top:10px\">DMARC aggregate reports<\/div><p class=\"sub\">Alignment and unauthorised-use signals for the same sending identities.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge gr\">Possible<\/span><div class=\"val\" style=\"margin-top:10px\">SMTP \/ bounce telemetry<\/div><p class=\"sub\">Rejection and deferral patterns from your own MTA.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge gr\">Possible<\/span><div class=\"val\" style=\"margin-top:10px\">DNS \/ SPF \/ DKIM \/ DMARC health<\/div><p class=\"sub\">Configuration drift that can quietly degrade reputation.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge gr\">Possible<\/span><div class=\"val\" style=\"margin-top:10px\">More reputation feeds<\/div><p class=\"sub\">Further provider and third-party sources as they become available to senders.<\/p><\/div>\n <\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">Case Story<\/div>\n <h2>A transactional sender at 100,000 emails a day<\/h2>\n <p class=\"desc\">Illustrative scenario. \"Northbound Pay\", a fictional European payments platform, sends receipts, password resets and account alerts from a small set of dedicated IPs. When those messages stop reaching the inbox, support tickets follow within hours.<\/p>\n <div class=\"grid four\">\n  <div class=\"card\"><div class=\"lbl\">Daily volume<\/div><div class=\"big\">100,000<\/div><p class=\"sub\">transactional emails<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">Peak complaint rate<\/div><div class=\"big\">0.41%<\/div><p class=\"sub\">vs. 0.04% baseline<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">Time to root cause<\/div><div class=\"big\">28 min<\/div><p class=\"sub\">from first alert<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">Recovery<\/div><div class=\"big\">6 days<\/div><p class=\"sub\">to baseline reputation<\/p><\/div>\n <\/div>\n <div class=\"tl\" style=\"margin-top:24px\">\n  <div><div class=\"lbl\">Day 0 \u00b7 09:12<\/div><b>Complaint rate crosses threshold<\/b><p>Floopr flags 0.41% complaints on 185.24.x.18, a single IP carrying the password-reset and receipt streams. Yahoo's loop and Validity's (carrying Comcast) account for 78% of the reports.<\/p><\/div>\n  <div><div class=\"lbl\">Day 0 \u00b7 09:40<\/div><b>Root cause isolated<\/b><p>Normalized events group by List-Id: one re-engagement campaign was accidentally routed through the transactional pool, mixing marketing volume into a trusted IP.<\/p><\/div>\n  <div><div class=\"lbl\">Day 0 \u00b7 11:05<\/div><b>Traffic re-segmented<\/b><p>The campaign moves back to the marketing pool and complainers are suppressed automatically through the Floopr webhook into the sending platform.<\/p><\/div>\n  <div><div class=\"lbl\">Day 6<\/div><b>Reputation recovered<\/b><p>Complaint rate back to 0.04%. Inbox placement on the transactional pool returns to pre-incident levels before any provider-side throttling took hold.<\/p><\/div>\n <\/div>\n <h3>Why the metric matters<\/h3>\n <p>At 100,000 messages a day, a 0.4% complaint rate is roughly 400 explicit \"this is spam\" signals every 24 hours. Mailbox providers act on that ratio long before a sender notices revenue impact: first with folder placement, then with rate limiting.<\/p>\n <ul class=\"ul\"><li>One shared IP mixes marketing risk into transactional trust.<\/li><li>Without per-identity attribution, the fix is guesswork for days.<\/li><li>Suppression must reach the sending system automatically, not by CSV.<\/li><\/ul>\n <p class=\"note\">Fictional scenario with illustrative figures. Not a customer reference.<\/p>\n <div class=\"ctabox\"><b>Separate your streams on dedicated IPs<\/b><p>Keeping transactional and marketing mail on their own IPs is the first line of defence. See mySMTP dedicated IP server options.<\/p><div class=\"ctarow\"><a class=\"btn\" href=\"https:\/\/mysmtp.com\/marketing-transactional-emails\">Explore dedicated IP servers<\/a><\/div><\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">Architecture<\/div>\n <h2>Dashboard + API + Webhooks<\/h2>\n <p class=\"desc\">Floopr is built to be consumed, not just looked at. The same intelligence that renders in the portal is designed to flow into suppression systems, abuse workflows, MTA dashboards and customer-facing dashboards.<\/p>\n <div class=\"grid\">\n  <div class=\"card\"><span class=\"badge\">Available<\/span><div class=\"val\" style=\"margin-top:10px\">Dashboard<\/div><p class=\"sub\">Complaint trends, blacklist status, correlation timeline, attribution and event logs for the assets you monitor.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge\">Available<\/span><div class=\"val\" style=\"margin-top:10px\">API<\/div><p class=\"sub\">Normalized complaint events, rollups and monitored-asset data with scoped keys.<\/p><\/div>\n  <div class=\"card\"><span class=\"badge\">Available<\/span><div class=\"val\" style=\"margin-top:10px\">Webhooks<\/div><p class=\"sub\">HMAC-signed push events the moment a complaint lands, with delivery logs, replay and automatic retries.<\/p><\/div>\n <\/div>\n <div class=\"banner n\"><div><p>The API and webhooks are live: create a scoped key in the dashboard and call <span class=\"mono\">\/api\/public\/v1\/events<\/span>. Anything not yet built is still labelled planned wherever it appears.<\/p><\/div><\/div>\n <h3>FBL data only works when it reaches your sending system<\/h3>\n <div class=\"grid four\">\n  <div class=\"card\"><div class=\"lbl\">Pull<\/div><div class=\"val\">REST API<\/div><p class=\"sub\">Filter by identity, provider, date range or campaign. Cursor paging for backfills.<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">Push<\/div><div class=\"val\">Webhooks<\/div><p class=\"sub\">Signed events with retries and replay for missed deliveries.<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">Batch<\/div><div class=\"val\">Scheduled exports<\/div><p class=\"sub\">Recurring CSV or JSON drops to object storage or SFTP.<\/p><\/div>\n  <div class=\"card\"><div class=\"lbl\">Agents<\/div><div class=\"val\">MCP endpoint<\/div><p class=\"sub\">Ask investigations in plain language with scoped, read-only access.<\/p><\/div>\n <\/div>\n <h3>One event schema, every channel<\/h3>\n <div class=\"rec-h\"><b>Illustrative field set<\/b><span class=\"badge gr\">Normalized event<\/span><\/div>\n <div class=\"rec-b\"><i>event_id<\/i>string<br><i>received_at<\/i>timestamp<br><i>provider<\/i>enum<br><i>complaint_type<\/i>enum<br><i>sending_ip<\/i>inet<br><i>sending_domain<\/i>string<br><i>return_path<\/i>string<br><i>campaign_ref<\/i>string<br><i>message_id<\/i>string<br><i>recipient_hash<\/i>string<\/div>\n <p class=\"note\">Recipient data is minimised: Floopr never asks you to send mail through it, and never returns more identifying data than an investigation needs.<\/p>\n <h3>Who it's for<\/h3>\n <div class=\"grid four\">\n  <div class=\"card\"><div class=\"val\">ESPs<\/div><p class=\"sub\">Monitor complaint signals across many sending customers and isolate risky accounts.<\/p><\/div>\n  <div class=\"card\"><div class=\"val\">SaaS platforms<\/div><p class=\"sub\">Keep notifications and shared sending domains healthy as your user base grows.<\/p><\/div>\n  <div class=\"card\"><div class=\"val\">Transactional senders<\/div><p class=\"sub\">Detect when receipts, alerts or lifecycle mail start attracting complaints.<\/p><\/div>\n  <div class=\"card\"><div class=\"val\">Deliverability teams<\/div><p class=\"sub\">One evidence-backed view for investigations and provider conversations.<\/p><\/div>\n <\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">Floopr &amp; mySMTP<\/div>\n <h2>How Floopr fits with mySMTP<\/h2>\n <p>Floopr is a service of mySMTP, built on the same European, deliverability-first mindset as our email delivery infrastructure and our free <a href=\"https:\/\/toolbox.smtp.ai\">deliverability toolbox<\/a>. Use the toolbox to get SPF, DKIM and DMARC right; use Floopr to see what recipients and blocklists say about your sending afterwards.<\/p>\n <div class=\"ctarow\"><a class=\"btn\" href=\"https:\/\/mysmtp.com\">Explore mySMTP.com<\/a><a class=\"btn alt\" href=\"https:\/\/mysmtp.com\/marketing-transactional-emails\">Dedicated IP servers<\/a><a class=\"btn alt\" href=\"https:\/\/toolbox.smtp.ai\">Free deliverability toolbox<\/a><\/div>\n<\/div>\n\n<div class=\"sec\"><div class=\"eyebrow\">FAQ<\/div>\n <div class=\"faq\"><b>What is Floopr?<\/b><p>An email feedback loop and blacklist monitoring platform from mySMTP that normalizes complaint reports and attributes them to sending IPs, domains and campaigns.<\/p><\/div>\n <div class=\"faq\"><b>What is a feedback loop (FBL)?<\/b><p>A programme where a mailbox provider sends you a per-complaint report, usually in ARF format, each time a recipient marks your message as spam.<\/p><\/div>\n <div class=\"faq\"><b>Does every mailbox provider offer FBL data?<\/b><p>No. Yahoo\/AOL, Microsoft, Signal Spam and Validity run documented loops. Gmail publishes aggregate rates only, and several providers offer nothing to senders.<\/p><\/div>\n <div class=\"faq\"><b>Does a complaint spike cause a blacklisting?<\/b><p>Floopr shows the sequence and timings of complaints and listings on the same asset, and does not claim causation unless it is proven.<\/p><\/div>\n <div class=\"faq\"><b>Are the API and webhooks available today?<\/b><p>Yes. Create a scoped key in the dashboard and call the events endpoint; webhooks are HMAC-signed with delivery logs, replay and retries.<\/p><\/div>\n <div class=\"faq\"><b>Is Floopr free to try?<\/b><p>Yes. The Free Test covers up to 300 monitored IPs or domains for 30 days, no card needed.<\/p><\/div>\n <div class=\"faq\"><b>Does Floopr send email?<\/b><p>No. It is monitoring only.<\/p><\/div>\n<\/div>\n\n<div class=\"cta\"><div class=\"box\">\n <h2>See your complaint signals in one place<\/h2>\n <p>Floopr is opening early access to senders and deliverability teams who want a clearer view of feedback loop data.<\/p>\n <div class=\"ctarow\">\n  <a class=\"btn\" href=\"https:\/\/floopr.io\/auth?mode=signup\">Start Free Test<\/a>\n  <a class=\"btn alt\" href=\"https:\/\/floopr.io\">Visit floopr.io<\/a>\n  <a class=\"btn alt\" href=\"https:\/\/mysmtp.com\">Explore mySMTP.com<\/a>\n  <a class=\"btn alt\" href=\"https:\/\/mysmtp.com\/marketing-transactional-emails\">Dedicated IP servers<\/a>\n <\/div>\n<\/div><\/div>\n\n<\/article>\n\n\n<\/body><\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introducing Floopr \u2014 Email Feedback Loop &amp; Blacklist Monitoring | mySMTP Blog Introducing Floopr: email feedback loop intelligence. A new platform from mySMTP that turns scattered complaint reports and blacklist alerts into one clear, attributed view of your sending reputation. Announcement29 October 20269 min readBeta The Announcement Meet Floopr Built in Europe. Operated by mySMTP. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-2312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deliverability","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Floopr: email feedback loop intelligence. - mySMTP BLOG<\/title>\n<meta name=\"description\" content=\"Introducing Floopr, the email feedback loop intelligence platform. 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